Sheela Goh, The Designer

Passion  ::  Frustrated by the absence of fresh, original bags at non cringe prices, she began making bags by hand using only needle, thread and fabric. From giving pieces away to friends, word got around and 11 months later  (Eclettica is turning 1 come October 2006!), the self-trained designer today showcases no less than three bauble collections monthly, featuring whimsical, sexy, ethereal, sweetie pie, exquisite and plain ole gorgeous artisan jewellery designs.

Vision  ::  The devil's in the details, that's the Eclettica brand philosophy. And how so true. A turquoise necklace with just a touch of green garnets to spice it up or yellow jade earrings accented with peach fresh water pearls. Every single piece of jewellery is painstakingly made by hand and bears her distinct style of being utterly unique, a little diva-ish, totally feminine and very wearable.

Collection  ::  She knows a great accessory is one that does not overshadow but rather enhances your personal sense of style. Thus you will find her designs exude timeless elegance with a twist of witty charm and tongue-in-cheek chic. Also in her cause to save the world from mass production, all Eclettica designs are one-of-a-kind. Perfect for the modern woman who appreciates that true luxury is all about having something which is not cookie cutter.

Talk Shop  ::  To talk to Sheela about a customised piece or what's in or just about anything under the sun, send her a note at sheela.goh@ecletticaonline.com.